What makes people click and how to use it ethically
Understanding the Psychology Behind Clicks The Power of Curiosity Curiosity is a force that drives us all. When we come…
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How to Leverage Facebook and Google Ads for Explosive Growth
Understanding Your Audience Defining Target Demographics First off, let’s talk about the foundation of any successful ad campaign: knowing your…
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How to Use Live Video to Build Stronger Connections with Your Audience
1. Be Authentic and Relatable Show Your True Self When I first started using live video, I was really nervous…
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How to Use Educational Videos to Position Yourself as an Expert in Your Field
Understand Your Audience Identify Their Needs and Interests One of the first things I learned as a marketing professional is…
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How to Use AI Tools to Create and Edit Business Videos Like a Pro
Understand Your Video Goals Identify Your Audience First off, let’s talk about your audience. If you want your videos to…
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How to build trust with strangers online in seconds
Understand Your Audience Research Common Interests One of the first steps I take when trying to connect with someone online…
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How to Get Started With PPC Advertising and Avoid Common Mistakes
Understanding PPC Advertising What is PPC? PPC, or pay-per-click advertising, is one of the most effective ways to get your…
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The Psychology Behind Video Marketing and How to Use It to Influence Buyers
1. Understanding Buyer Psychology The Emotions that Drive Decisions When we talk about buyer psychology, it’s essential to understand that…
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The Power of Video Ads and How to Make Them Work for Your Business
Understanding the Importance of Video Ads Why Video Ads are Effective When I first stepped into the world of marketing,…
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How to Turn Your Blog Posts into Engaging Video Content for More Traffic
Understand Your Audience Know What They Want Before diving into video content, it’s crucial to have a firm grasp on…
